MSR-Group GmbH with its subsidiaries MSR-Electronic (specialist for fixed gas alarm systems) and MSR-Traffic (specialist for intelligent parking management and smart cities) opens a sales office near Malmö for the market in Scandinavia.

In addition to the existing branches in Austria, Italy and Croatia, the entire product portfolio is also marketed across the globe by means of certified partners.


MSR-Nordic – new branch of the MSR Group in Scandinavia


“The investment in another location of our own and the customer potential in Scandinavia will have a positive effect on the growth strategy of the entire group of MSR companies. The closer we are to our partners and customers, the more successful we can act,” says Harald Schmitt, Managing Director of MSR-Group GmbH.


CEO Harald Schmitt from MSR-Group GmbH and Branch Manager MSR-Nordic Johan Löfgren for the market in Scandinavia in front of the MSR building

©MSR-Group GmbH, CEO Harald Schmitt and Branch Manager MSR-Nordic Johan Löfgren


Johan Löfgren – the new branch manager of MSR-Nordic – is a man of extensive expertise to develop sales and business on the Scandinavian market.

Due to his many years of experience, he is the first point of contact for customers and prospective buyers. His strengths lie in the field of building automation as well as in his experience with fixed gas warning systems from MSR-Electronic.

Furthermore, he has worked internationally for over 20 years on projects in a wide range of industries in the automation and energy sectors.





Johan Löfgren

Sommarbovägen 24

S-24632 Löddeköpinge

Phone: +46 (0)70-278 02 05



Company profiles




MSR-Electronic is a manufacturer of fixed gas warning systems with decades of experience in the field of building automation and gas measurement technology. The international company with headquarters in Germany has a wide range of methods for the detection of gases.

On this basis MSR-Electronic develops individual gas sensors, controllers and warning devices for many applications such as:

The products meet more than the general standards and regulations and can therefore guarantee the safety of the plant.

Further information on MSR products in the Online Catalog.





From the idea to the turnkey parking guidance system. MSR-Traffic offers innovative sensor technology that enables counting and single space detection of vehicles indoors and outdoors. Drivers are quickly guided to the next available parking space via dynamic traffic guidance technology or via app. MSR-Traffic develops, produces and distributes intelligent parking guidance systems. It also supports the planning and installation on site. If you have any questions please send us an email or give us a call.

Further information on products in the Online Catalog.